Ya gotta love this:
Quote:"When the boat tied up, a woman met me on the dock and practically shoved pie in my face. "Best in Yelapa," she said.
"That's not her," the boat skipper said. He pointed to the other end of the beach. "She's down there."
The Pie Lady is Chelly Rodriguez, and she's been baking and selling pies in Yelapa for more than 20 years. Her mother created the business, and Rodriguez took it over when her mother "got too old." Now Rodriguez starts baking pies at 6 a.m. every day. And I mean every day - she couldn't remember her last day off. "Years ago," she said.
She trudges up and down the beach barefoot like Carmen Miranda in those old tropical paradise movies. But instead of wearing a hat made of fruit, Rodriguez balances a large Tupperware container filled with pies on her head."
The Pie Lady bakes 10 kinds of pie: chocolate, banana cream, lemon meringue, cheesecake, coconut, chocolate-coconut, nuts, apple, pumpkin and pineapple. Her pies are made with all-natural ingredients, many of which she picks by hand in Yelapa.
My favorite is apple pie, but I asked for banana cream because it's funnier.
Rodriguez charges 30 pesos, about $2.50, for a slice - served on a paper napkin with a plastic fork. She doesn't get a lot of points for presentation, except for the balancing act on her head.
Twenty years ago, a slice went for two pesos. Sure, her prices have gone up, but she makes a good product, knows her market and keeps her costs down. She is not pleading for a bailout.
Whole pies are 150 pesos. But it's pretty much a "by the slice" business. She doesn't box them up nice and pretty for the flight home. She doesn't use preservatives. Her pies don't travel well.
I took my first bite of banana cream pie and thought, "Only Puerto Vallarta? I would have flown much farther for this."
The Pie Lady is a good example of Mexico's new push for eco-tourism. I cleaned up every crumb.
The pie has sliced bananas sitting on top of soft pudding on top of a flaky crust.
While she says bananas, they're really tree-ripened plantains from her backyard.
After telling me that her ingredients were "a secret," she rattled off each one: milk, condensed milk, bananas (plantains), flour, butter, eggs and vegetable oil. Nothing else. No preservatives, no fillers, no long Latin words.
That's her secret - there is no secret. Just fresh ingredients and knowing how to bake a pie.
The pie was incredibly sweet, and I asked, "No sugar?" She said the sweetness was from the bananas and condensed milk. The crust was so soft, I suspected pork fat, but she waved me off, "vegetable oil."
Rodriguez does not sell to stores in Yelapa. There is no Chelly's 24-hour House of Pies. Only 750 people live in the village. There are only a few primitive hotels. Most tourists are day trippers.
She does not bundle up pies and take them to Puerto Vallarta, where restaurants would love to feature her pies. She's already working at full capacity. Her only retail outlet is that box on her head. Her storefront is the beach. Her backdrop is the Pacific Ocean. Her overhead is the sky. Her cash register is a fanny pack.
"I have a big oven now. I can bake eight pies at once, and I bake all morning." As soon as one batch is done, she makes another. During the busy tourist season, she gets up extra early and bakes more pies. She does everything herself.
After each day's pies are sold out (I asked her what she does with her leftovers - she said "I never have leftovers"), she puts on an apron and waitresses at her brother's beachside seafood restaurant called Marlin.
The Pie Lady's pies are NOT on the menu. A brother is family. Pie is business."
http://banderasnews.com/0812/vl-pielady.htm
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